Upfront founder Lucas Menget states about the new collaboration:
“NOOR photojournalists, filmmakers and authors are our new sentinels. For years, they have been working on issues like climate change, refugee crisis, identity and gender, before they became breaking news. Together, we want to tell compelling and human stories of women and men confronted by fierce social changes. Our storytelling for a wide digital distribution will be strong and innovative.”
“NOOR started 10 years ago because together NOOR authors were able to “make changes” through photography, filmmaking, creating stories that impact humanity,” says NOOR’s Managing Director Clement Saccomani. “Today, we believe that video, moving images and documentary pieces will allow us to reach a new and larger audience. UPFRONT will help us confront the dominant narrative using visual storytelling with integrity and passion. NOOR exists to inspire empathy and action”
About Upfront – Digital Stories
Upfront – digital stories is a news agency producing short and powerful films for digital platforms, as well as documentaries for broadcast TV, based in Paris, France and New York, USA.
NOOR is a collective uniting a select group of highly accomplished authors, filmmakers, and photojournalists documenting, investigating and witnessing our world.